EXp Realty Names Carolyn Merchant As New CMO | Inman
Toronto-based advertising and marketing government Carolyn Service provider is eXp’s latest chief advertising and marketing officer. Service provider joined the corporate in January 2022 because the vp of brand name and communications.
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Toronto-based veteran advertising and marketing government Carolyn Service provider is eXp Realty’s‘ latest new chief advertising and marketing officer, one 12 months after becoming a member of the corporate because the vp of brand name and communications.
“The expansion alternative forward of us is very large and core to that’s our continued mission to be essentially the most agent-centric brokerage by always innovating our agent worth proposition,” eXp Realty CEO Glenn Sanford stated of Service provider’s promotion. “Carolyn brings intensive experience and since becoming a member of eXp Realty, she has elevated our advertising and marketing and communications capabilities.”
Earlier than eXp, Service provider had 13 years of expertise in advertising and marketing and communications for a few of Canada’s greatest firms, together with NATIONAL Public Relations, GCI Canada, Edelman, Aimia Inc. and Colliers. Service provider joined eXp in January 2022 because the vp of communications and was promoted seven months later to vp of brand name and communications.
Sanford stated Service provider has made an indelible mark on eXp over the previous 16 months by elevating the model’s company communications, creating higher model consciousness and crafting extra participating agent-centric methods and experiences.
“Her agent-first method has helped eXp ship record-breaking attendance and invaluable data to assist brokers construct and develop their companies,” he stated. “I’m assured that she’s going to proceed to construct out many new deliverables throughout the realty ecosystem, from our inside enterprise items to the agent within the subject sitting right down to take their first itemizing.”
Shortly after saying Service provider’s new function, Sanford invited her to a short ten-minute reside stream on eXp’s Fb web page. In the course of the Q&A, Service provider shared future plans for the brokerage’s advertising and marketing technique and thanked eXp brokers for his or her help.
“What I believe is so thrilling about this function is each time you discuss to any of our brokers, the fervour that you just hear again and the way in which that individuals are articulating the values of eXp, who we’re, and what the chance right here is,” she stated. “It’s inspiring, and I believe that the extra that we are able to harness that power and that keenness, and make it actually tangible and action-driven action-oriented so that folks for his or her first itemizing can go and have all of the instruments that they want proper at their fingertips and able to go.”
“And it’s the identical for [a team leader] attracting perhaps their first agent to eXp,” she added. “We wish to cater to individuals in any respect levels of their profession, and I believe that that’s vital and goes to be an enormous focus space for us instantly.”
Service provider stated eXp can be doubling down on internet hosting agent-led regional eXp rallies, alongside planning a greater agent expertise for his or her annual Shareholder Summit and EXPCON convention. She additionally talked about the launch of EXPCON Canada, because the brokerage quickly expands its presence within the Canadian actual property market.
“It’s simply celebrating our personal brokers and discovering new ways in which we are able to actually acknowledge the wonderful work that’s being performed throughout each nation [we operate in],” she stated. “I’m so thrilled to dive in even deeper to make [our agent-centric motto] a real actuality for everyone and each agent who chooses to be at eXp.”
E-mail Marian McPherson