In March’s Advertising and marketing and Branding Month, we’ll go deep on agent branding and finest practices for spending with Zillow, Realtor.com and extra. High CMOs of main companies drop by to share their latest techniques, too. And to prime off this theme month, Inman is debuting a model new set of awards for branding and advertising leaders within the business known as Advertising and marketing All-Stars.

The town of Miami was chock-full of luxurious actual property brokers and brokers this week as Engel & Völkers actual property advisers poured into city for the brokerage’s tenth annual convention, EVX, which befell Sunday by means of Tuesday.

Referring to the convention’s acronym, Engel & Völkers Americas CEO Anthony Hitt stated, “lots of people suppose the ‘X’ stands for ‘alternate’ as a result of that’s what this [conference] was known as. Loads suppose it’s for ‘expertise’ as a result of that is the EV expertise. I believe it’s for ‘excessive’ as a result of if you folks get collectively, that is excessive!”

To again this declare, Hitt pointed to “rumors” that he and Engel & Völkers CEO Sven Odia had danced on tables in years passed by. Happily, he joked, any photographic proof of such festivities had been destroyed.

Roughly 1,500 attendees gathered on the Fontainebleau Miami Seaside resort to listen to in regards to the brokerage’s new initiatives to raise the model and listen to from skilled Engel & Völkers advisers about ideas for succeeding in at the moment’s market.

Anthony Hitt

Hitt famous that the brokerage’s core ideologies of competence, exclusivity and fervour, in addition to its relationships, had helped it thrive by means of the years as different manufacturers got here and went.

“What’s fascinating about this model is we’re a model that’s steady, we’re safe,” Hitt stated. “Possibly we don’t transfer as quick … nevertheless it works.”

Though Engel & Völkers solely had its second-best yr in 2022 amid a market hit arduous by increased rates of interest and a topsy-turvy inventory market, Hitt famous that the corporate’s advisers are feeling optimistic, based mostly on a current sentiment survey the brokerage carried out.

“You all have been saying that the final 30 days, you have been feeling extra optimistic than [you have] in an extended, very long time,” Hitt stated. “Typically we appear to have a comparatively optimistic outlook about the place we’re and the place issues have been.”

Hitt additionally used his opener at EVX to announce the brokerage’s model refresh, “Refined.”

Engel & Völkers Refined brand | Engel & Völkers

After about two years in improvement, the refresh — to not be confused with a rebrand — will elevate the Engel & Völkers model id with a brand new, proprietary font that will increase white house surrounding letters, an expanded colour palette, an up to date Engel & Völkers villa graphic that options the motto “Dum Spiro Spero,” which interprets to “Whereas I breathe, I hope” and complementary community property.

Engel & Völkers Refined Villa | Engel & Völkers

Senior Vice President of Advertising and marketing within the Americas Katelyn Castellano, Senior Vice President of Model for the Americas Jill DeSilva and Head of Model Administration Lara Maier additionally later shared extra particulars on the Refined actual property adviser profiles which can be extra streamlined and higher optimized for web optimization.

Within the spirit of Engel & Völkers Refined, Hitt additionally stated that he’s focusing extra in 2023 on eliminating pointless issues in his life and enterprise and specializing in serving to the model transfer ahead, together with getting again to the fundamentals and specializing in info, not sensationalism.

“Deal with being pleased, give attention to your self, focus in your well being — nothing else actually issues for those who don’t try this,” Hitt stated, including, “Can all of us agree proper now to have open minds but additionally know when to shut them?”

Sven Odia

As Odia joined Hitt onstage, the 2 reminisced in regards to the early days of Engel & Völkers Americas [they actually first met in Florida], and in addition postured a bit on what might lie forward for the corporate’s near-term future.

“With regards to the folks right here on this room, I’ve all the boldness on the earth,” Hitt stated.

His easy recommendation for Americas’ advisers in 2023 is to “maintain your head down, refocus, reconnect, refine, chill out a bit of bit and simply do it.”

Within the subsequent 5 years, the model will “maintain going straight up,” Hitt stated. That’s why I like this model … We’ve all the time had a sustainable development technique.”

To shut the introductory session, Hitt offered a $309.7K examine to the Particular Olympics, the charitable sports activities group for kids and adults with mental and bodily disabilities, which Engel & Völkers has supported since 2015.

The convention was scheduled to proceed by means of the top of Tuesday with a lot of panels and keynotes designed to supply Engel & Völkers advisers with recommendation and inspiration for his or her companies.

Electronic mail Lillian Dickerson