Are you receiving Inman’s Dealer Edge? Ensure you’re subscribed right here.

Dealer Highlight: Alex and Margot Platt, The Platt Group at Compass

Title: Principals and broker associates

Expertise: 12+ years as licensed brokers; owned and operated their very own brokerage for 4 years earlier than aligning with Compass

Location: Boca Raton, Florida

Brokerage full title: Compass Florida

Rankings: Constantly ranked within the high half of the highest 1 p.c of brokers nationwide

Group dimension: We’ve 13 brokers on our workforce

Transaction sides: +/- 200 transactions per yr

Gross sales quantity: In 2022, we had $151,000,000+ in gross sales

Awards: High 50 Compass brokers in Florida, high 40 workforce in Florida, and high 2 workforce in Boca Raton by dimension from The Wall Road Journal

What’s an important factor you discovered at school?

Don’t let faculty get in the way in which of your training. Faculty is nice for some, however what you actually get out of faculty is the expertise and other people. This can be very essential to community, even at a younger age when at school as a result of you’ll by no means know when you’ll run into them once more and also you need to be sure you left a powerful impression on them.

What’s one of the best recommendation you ever acquired from a mentor or colleague?

In case you may decide and select your purchasers, you’d have none. This can be very essential to provide all purchasers equal consideration and care.

What do too few brokers know that will make their lives simpler?

Relationships with different brokers are extraordinarily essential and so is a powerful social media presence. We achieve this many gross sales with different brokers on houses which have by no means been listed, that wouldn’t occur with out sturdy relationships throughout the trade and a big following on social media.

What was your most memorable transaction?

My most memorable transaction should be one which we did again in 2019, proper earlier than the COVID pandemic started. My spouse and I do a very nice job of maintaining our social media updated and all the time posting our newest listings.

We dwell in Royal Palm Polo in Boca Raton, Florida, and Margot had posted a bunch of images of certainly one of our off-market listings within the neighborhood. Apparently, our consumers, who have been dwelling in California on the time, someway discovered our web page and clicked on the put up. The client ended up clicking the Royal Palm Polo location tag and commenced to fall in love with the vibe and elegance of the houses.

Lastly, the spouse determined to personal message us on Instagram to ask us if we preferred the neighborhood and ask some questions. We hit it off instantly and advised them that we do a whole lot of enterprise contained in the neighborhood and would love to indicate them round in the event that they ever come down.

Nicely, our consumers from California mentioned, “We don’t have time to come back look and we need to be in RPP. In case you suppose one thing particular is obtainable in there, we are going to take it, sight unseen. We belief you!”

The subsequent day an off-market itemizing got here throughout our desk and we despatched it to them understanding they might like it. They instantly put a suggestion in, and it was accepted.

Quick ahead to at this time and the home has actually doubled in worth, they usually have turn out to be a few of our greatest mates within the space. The facility of social media is actual. Don’t be afraid to go for it on there and check out all the things, even when it feels foolish.