Dealer Highlight: Lyles Geer, William Means Actual Property

Title: Lyles Geer

Title: President and Dealer-in-Cost

Expertise: 16 years in actual property: 13 years in residential gross sales, 3 years in actual property finance

Location: Charleston, South Carolina

Brokerage full identify: William Means Actual Property

Rankings: No. 2 boutique agency in Charleston in 2022; No. 21 agent in all of Charleston in 2022

Staff measurement: 1

Transaction sides: 168 complete profession sides; 21 sides in 2022

Gross sales quantity: $225 million in profession gross sales with a mean sale value of $1.3 million.

Awards: Christie’s Worldwide Actual Property Masters Circle

How did you get your begin in actual property? 

I’m lucky to have been raised in an actual property household. My mom is a celebrated Realtor in our neighborhood. Throughout my childhood, she would choose me up from faculty and converse to shoppers over her speaker telephone (I keep in mind she was the primary Realtor in Charleston to get a automotive telephone again within the early 90s), permitting me to absorb precious classes early on about learn how to talk with shoppers and get actual property bought.

Actual property is all I’ve ever wished to do. I began as an agent recent out of school in 2006 and not too long ago bought the enterprise from my mom. Sharing my data and experience about Charleston properties with shoppers and fellow brokers is my ardour. It’s a rare enterprise the place every day is totally different, and you’re continuously studying new issues and assembly new folks.

What’s your prime prediction for 2023?

I sense a return to normalcy by which we now have area to assume, with out the strain and excessive stress that we skilled over the previous two years. Consumers may have extra time to make a proposal, negotiate a deal, and type by due diligence.

I predict that sellers is not going to be in as robust of a place as they’ve been, however they’ll nonetheless be capable of capitalize on the fast two-year appreciation. Stock will proceed to climb as purchaser demand softens because of the rate of interest hike. It’s all about perspective, nevertheless: Stock continues to be low in comparison with earlier than 2019, and rates of interest are as excessive as they have been within the early 2000s.

What’s your prime tip for freshly licensed brokers?

It’s all concerning the lengthy recreation. It takes time to construct a e book of enterprise, however when you constantly present as much as do the work with vitality and authenticity, the gross sales will come. You’ll begin establishing lasting relationships, which can organically develop into increasingly more.

What makes chief?

Laborious work and authenticity. I’m a agency believer that the one approach to lead is by instance, which implies exhibiting up day by day and placing within the work to be a standout agent, whereas at all times being your self. It is a face-to-face enterprise that’s about constructing belief. If there’s any sense of inauthenticity, that basis of belief goes out the window. That’s why, good or unhealthy, I at all times converse from the center.

What’s one factor you want each agent knew?

Open communication is a should throughout the board from talking with shoppers, brokers, tradespeople, workers and everybody in between. As Realtors, we’re on the helm of the transaction and by being open and direct with everybody concerned, we are able to steer the deal within the course it must go.

Offers can shortly go sideways as quickly as any communication will get misplaced or shielded. Choose up the telephone calls, reply to the texts and reply to the emails.

Know somebody who must be featured in an upcoming Dealer Highlight? Nominations, please, to brokeredge@inman.com.

Christy Murdock is a Realtor, freelance author, coach and advisor and the proprietor of Writing Actual Property. She can also be the creator of the web course Crafting the Property Description: The Step-by-Step Components for Reluctant Actual Property Writers. Observe Writing Actual Property on Twitter, Instagram and YouTube.