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5 years after buying the home and fully renovating it to replicate the set beloved by thousands and thousands of viewers throughout a 2019 four-week TV particular, A Very Brady Renovation, HGTV is promoting The Brady Bunch dwelling for $5.5 million, The Hollywood Reporter revealed on Wednesday.
The TV community initially bought the Studio Metropolis dwelling for $3.5 million in 2018 and enlisted surviving solid members of the present and Property Brothers, Drew and Jonathan Scott, to finish an overhaul of the house, which included sprucing up the facade, including a second story with The Bradys’ unmistakable floating staircase, a shiny orange and avocado-hued kitchen, the children’ Jack-n-Jill lavatory, Tiger’s canine home and a further 2,000 sq. toes to the unique dwelling’s footprint.
HGTV invested an estimated $1.9 million into the renovations, in accordance with a press launch issued by Warner Bros. Discovery, HGTV’s guardian firm.
Danny Brown of Compass, who represented the house in 2018, is representing the itemizing this time round too.
Brown advised Inman that not solely is the house uncommon for a $5 million itemizing in L.A. County due to its historical past — it’s additionally garnered considerably extra consideration than most of the celeb houses he’s represented earlier than. That type of consideration provides as much as lots of vetting on the a part of him and his associates.
“Every person who sees the home needs to be vetted with proof of funds or they must be simply searchable on Google, which is similar with any high-profile or high-end dwelling I record,” Brown mentioned. “However it’s somewhat extra thorough as a result of there’s individuals popping out of the woodwork that aren’t Google-able and that normally doesn’t occur while you record a $30 million dwelling in Trousdale or Beverly Hills or Brentwood. It’s normally you realize who the patrons are which can be making the request. So this time, we do much more due diligence.
“The opposite factor that’s so distinctive is, I’ve had 100 requests for media interviews,” Brown added. “That doesn’t occur on every other itemizing.”
Since its renovation, the home has been utilized in varied HGTV specials and collection, together with drag queen Trixie Mattel’s Trixie Motel on Discovery+.
A portion of the proceeds from the property’s sale will assist present 250,000 meals for Flip Up! Battle Starvation, an initiative HGTV has lengthy supported that helps American children dwelling with starvation, in accordance with Warner Bros. Discovery’s press launch.
The house sale will embody many objects contained inside the home and made customized for it, together with the inexperienced floral lounge sofa, credenza and 3-D printed reproduction of the collection’ horse sculpture.
“[HGTV] fully rebuilt and renovated this outdated home to appear like an genuine reproduction of what the TV set appeared like,” Brown mentioned. “And that is an precise full, usable, practical home that may be a time machine to take you again to The Brady Bunch present and the whole lot within the dwelling was with painstaking element chosen to match what the set appeared like.”
“This appears to be like even higher than the true factor,” he added.
Brown mentioned his private favourite a part of the house is the basic mid-century trendy staircase that serves as a design centerpiece to the property.
“It’s simply an unimaginable homage to the present and to that period,” he mentioned.
The final time the property hit the market in 2018, it was for the primary time in 45 years, not having performed so since 1973. At the moment, the asking worth was $1.85 million, and a few feared the property is likely to be razed and redeveloped. In response to those fears, a bidding battle truly ensued with potential patrons who acknowledged the cultural worth of the home, which included HGTV and NSYNC singer Lance Bass, driving the promoting worth as much as $3.5 million.
The Brady Bunch ran on ABC from 1969 by means of 1974, and adopted a blended household of eight, their live-in maid, a canine, and all of the shenanigans that may ensue from having six kids develop up in a single family. The collection then spurred TV film spin-offs, satirical remakes and innumerable treks by followers to see the mid-century trendy basic of a house.
For different brokers who may tackle equally beloved houses sooner or later, Brown mentioned being ready for the size of the general public’s response is essential.
“With one thing that’s this iconic, you actually have to know crowd management and media management, as a result of it’s coming at me quick and livid,” Brown advised Inman. “In order that’s what you’ve actually obtained to get comfy with and actually get your arms round, as a result of if not, it’s going to be chaotic.”
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E-mail Lillian Dickerson