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How To Keep In Touch With Clients In An Authentic Way

Whether or not you’re reaching out to present or previous shoppers or cultivating new leads, authenticity and human connection are important, writes The Company’s Mauricio Umansky.

In my view, the best indicator of an actual property agent’s long-term success is a powerful community of genuine relationships — each with colleagues and shoppers. In spite of everything, shopping for or promoting a house is not only one of many largest monetary selections an individual could make, it’s additionally a extremely private expertise.

It’s very important on your shoppers to depend on you and belief you, too. Constructing an in depth skilled community is important to each actual property agent’s enterprise. As an agent’s referral community strengthens and expands, so do prospects for constant and long-term success in actual property, no matter exterior elements.

In my new e-book, The Dealmaker, I share my finest ideas for cultivating genuine, long-term relationships with shoppers — right here, I’m highlighting just a few must-knows. 

Make notes in a approach that works for you

In relation to gathering and recording vital little particulars about present, former or potential shoppers, I maintain most of that info in my head or jotted down in my cellphone’s Notes app. Discover a system that works effectively for you.

Possibly it’s a small pocket book you’re taking to open homes and consolidate data in after potential shoppers full their sign-in sheet. Possibly it’s voice notes after you meet with them. Possibly you depend on an assistant that can assist you arrange all of your audio and written notes on the finish of the day. Discover a system and put it into motion.

Consider me, while you run into John Smith weeks later and you may recall his identify, his kids’s ages and what sort of residence he’s on the lookout for, he’ll be delighted. You should have earned his respect and hey, you could have earned your self a brand new shopper. 

This tactic is useful for protecting up-to-date data on present and former shoppers as effectively. It’s all about staying within the know and making it clear to your shoppers that they’re vital to you. 


One of many greatest errors brokers, and salespeople typically, commit is not paying consideration. Deal with each shopper interplay like a sporting occasion — put together, put on one thing you are feeling assured in and get your mindset proper. Lock into your conversations along with your shoppers and problem your self to be taught as a lot new info as you may. 

We’re all human, and we wish to join 

With a purpose to construct a significant, genuine relationship with a shopper whereby you are feeling snug protecting in contact and checking in — even when there’s no exercise on a property or nothing significantly thrilling occurring in a house search — you could domesticate a connection that’s based mostly on genuine curiosity. 

In fact, I don’t advise that brokers ask invasive questions, however I encourage you to create real connections along with your shoppers. Ask them about themselves, get them to share vital particulars about their lives, objectives and goals, and assist them really feel snug with you. That’s when the magic occurs. 

Create a month-to-month publication

As an knowledgeable in your native market, it’s best to have loads of fodder for a month-to-month publication. A lot of these communications can’t solely present worth on your present, previous and potential shoppers however they’re a good way to remain in contact and maintain your identify top-of-inbox and top-of-mind. Your publication generally is a mixture of way of life and actual property data. Do what feels genuine to you.

Contemplate mixing in just a few market-related articles or succinct recommendation with information on the preferred eating places, your favourite mountain climbing trails, charitable occasions you’re taking part in quickly or nice podcasts you wish to share. Finish every publication with an invite to attach — you by no means know what is going to encourage somebody to reply. 

Irrespective of the way you select to attach and keep involved along with your shoppers (and potential shoppers), crucial factor to recollect is to return from a spot of authenticity. Your real care and curiosity will at all times come by means of — and make all of the distinction. 

Mauricio Umansky is the founder and CEO of The Company in Los Angeles. Join with him on Instagram.