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Netflix noticed its inventory rise practically 10% on Thursday after the streaming service unveiled particulars about its new ad-supported tier this week.
The streaming service mentioned it had 5 million month-to-month energetic customers for its cheaper, ad-supported choice and that 25% of its new subscribers had been signing up for the most recent tier.
The replace got here at Netflix’s inaugural pitch to advertisers on Wednesday, the primary time Netflix took half within the business’s so-called Upfront displays.
Netflix launched the ad-based choice in late 2022, following quarters of stagnating subscriber progress, which despatched its inventory tumbling.
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