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A brand new branding marketing campaign from RE/MAX seeks to spice up the advantages of brand name affiliation.

The marketing campaign, “Unstoppable Begins Right here,” which the actual property franchisor produced in partnership with the artistic company Camp + King, intends to offer RE/MAX’s extensive community with a contemporary, new look, in keeping with an announcement the corporate launched on Feb. 23.

“RE/MAX is a really international model recognized and trusted by shoppers worldwide,” Abby Lee, RE/MAX senior vp of promoting and communications, stated in a press release. “Our Unstoppable marketing campaign goals to construct and keep our main model consciousness — whereas additionally making RE/MAX brokers’ lives simpler.

“The model is likely one of the greatest aggressive benefits for RE/MAX brokers. Advertising retains RE/MAX high of thoughts with homebuyers and sellers, and brokers have the instruments to ship excellent service. It’s a profitable mixture.”

The marketing campaign will embrace up to date advertising and marketing supplies, together with a refresh of RE/MAX’s consumer-facing belongings, similar to typeface, shade palettes and types. It’ll regularly roll out by means of 2023, in keeping with the announcement.

That’s along with RE/MAX’s 2023 video promoting marketing campaign, graphics and RE/MAX Hustle, its new platform that permits brokers to personalize commercials.

A survey of lots of of brokers in the US and Canada, carried out by RE/MAX, discovered {that a} constructive brokerage repute is likely one of the driving forces behind an agent’s choice to hitch any explicit brokerage. Twelve p.c of respondents chosen a constructive brokerage repute total as a main motivator to hitch a brokerage.

The “Unstoppable Begins Right here” marketing campaign seeks to capitalize on and add to RE/MAX’s model recognition to assist RE/MAX brokers join with extra prospects.

“There’s a false impression on the market that actual property is a straightforward business, it takes grit and dedication — two traits of a profitable entrepreneur,” James Schwartz, RE/MAX vp of promoting, added within the assertion. “However the up to date advertising and marketing supplies purpose to make one factor simple — a means for homebuyers and sellers to know who we’re and what we do greatest.

“The model brings extra credibility to conversations brokers have with purchasers and, in flip, the community brings the model to life within the communities they serve. Enhancements like these have helped RE/MAX keep its main place for years and construct belief with shoppers who’re in search of manufacturers with confidence, type and route.”

E mail Ben Verde